Sony PIX, the premium English movie channel has continued to amaze the audiences with its unparalleled movie line-up and engaging initiatives. The channel has maintained its leadership in the category in the first quarter of the current fiscal. The channel’s viewership share has grown from 27% in FY 22 to 31% in FY 23 thus far. Moreover, it has the distinction of being the only channel in the category to have shown viewership growth over the last fiscal. (Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly…
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