Highlights the inspiring real-life story of Geeta Tandon, Bollywood’s leading stuntwoman to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day
Shell India, one of the most diversified international energy companies in India, unveils its latest campaign, ‘Great things happen when we move’ in their continued quest to be a trusted partner and to help build the country. Through this campaign, Shell aims to celebrate the indomitable spirit of Indians, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility thereby bringing alive the brand’s partnership and commitment to this nation as catalyst of change.
For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. ‘Great Things Happen When We Move’ is a campaign about the people who displayed unconquerable courage and motivation to realize their ambitions by doing one simple thing – moving forward. The campaign has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.
Shell India’s research found a particular set of consumers moving confidently towards their dreams and truly capturing the essence of our campaign idea, Women. The latest campaign encourages Indian women to keep moving by highlighting the stirring stories of three inspiring women: Geeta Tandon Bollywood’s leading Stuntwoman, Yogita Raghuvanshi, India’s first woman truck driver, and Sumitra Senapaty, Founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women.
Bollywood’s leading stuntwoman Geeta Tandon said, “There were some people who doubted my capability of performing stunts. Many said that a woman should not take up a job as dangerous as mine, but I didn’t let those opinions deter me. I kept on moving forward, challenging and proving myself with my actions. With Shell highlighting my story, I want to tell all the women, that one just has to learn to be brave and fight their fears, if you have decided to do something, nothing is too difficult.”
Commenting on the launch of the campaign, Dean Aragon, CEO, Shell Brands International and Global Vice President, Brand, “India is a country of boundless energy and determined dreamers who believe that tomorrow will be better than today. As one of the most diversified international energy companies in the world, we know Shell can be a reliable partner to India, providing high-quality products and services. Our new brand campaign ‘Great Things Happen When We Move’ gives a voice to this commitment. One of the rich insights from our research revolves around the limited mobility that women experience even today, considering the pivotal role they play in all aspects of the country’s development. With the launch of this campaign ahead of Women’s Day, we hope to motivate every woman to step forward and access personal mobility, which transcends physical movement and extends to socio-economic mobility.”
The films are based on the stories of three amazing women, and mobility is at the heart of each. The first film celebrates Geeta Tandon who walked out of an unhappy marriage and tried her hand at several things to support herself and her children. She found her calling when she became Bollywood’s leading stuntwoman. The second film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who could not pursue her career in law as she took the responsibility of being a single mother after her husband passed away. The third film showcases how travel expert Sumitra Senapaty, Founder of Women On Wanderlust, encourages women to travel to over 50 destinations around the world.