Samantha Ruth Prabhu invests in SustainKart, an e-commerce aggregator

The company also launched its retail franchise model

The stunning Indian actress Samantha Ruth Prabhu, who made her debut in Bollywood with Family Man-2, has invested in SustainKart, India’s first-ever e-commerce marketplace for sustainable products. Her investment is a part of SustainKart Seed Round. The company also announced the launch of its first retail franchise model.

Clean & green products aggregator, SustainKart, has marked several milestones since its launch in January 2021. This includes raising a pre-seed round, launching a private label, and acquiring two D2C brands. The brand offers an array of sustainable & eco-friendly products ranging from fashion to decor, beauty & wellness, furnishings to gifting, nutrition & snacks, kids care, pet care, etc.

Known for her concept-backed script choices and acting skills, Samantha takes a keen interest in brands & products that are nature-friendly and promote sustainability. In the past, she has invested in brands focused on sustainability.

“I believe that the choice of Indian consumers has been slowly gravitating towards more conscious and nature-friendly products. Many reputed consumer brands have been launching their sustainable range of products, more so after the pandemic. I am happy to back the idea of Shilpa Reddy & Kanthi Dutt in creating a community like ecosystem for the conscious buyers with SustainKart”, says Samantha Ruth Prabhu

“We are planning to develop several strategic celebrity partnerships for SustainKart’s House of Brands as well to attract capital investment to grow the private labels vertical. With Samantha aiding our purpose towards achieving sustainability goals, we will be able to position ourselves in global markets”, said Kanthi Dutt, CEO & Founder, SustainKart.

Talking about SustainKart offline retail franchise model launch, Shilpa Reddy, Co-founder, SustainKart, added, “We are scheduling SustainKart’s first offline store launch in April. We have started partnering with enthusiastic entrepreneurs who believe in sustainability to launch our franchise experience stores across India. We aim to launch 30 stores in the first year and a total of 100 stores in two years from now”.

SustainKart will use the seed round fund towards marketing for customer acquisition and enable offline retail stores for a unique in-store customer experience.


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