The Tribe Concepts ropes in Raashii Khanna as Brand Ambassador

Homegrown hair and skincare brand and Raashii Khanna share mutual love for all things natural and sustainable

The Tribe Concepts, India’s first plant-based hair and skincare brand has become synonymous to the time-tested beliefs of Ayurveda. The brand has roped in acclaimed South Indian actress Raashii Khanna as their brand ambassador. The vivacious actress shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle.

With glowing excitement on her face, Raashii Khanna said, “ I came across The Tribe Concepts a while back and I have been in awe ever since! We share mutual love for 100% natural, pure Indian ingredients which are a great alternative for hair and skincare. I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices.”

As she welcomes Raashii Khanna to The Tribe Concepts family Amritha Gaddam, Founder & CEO of The Tribe Concepts said, “This collaboration is extremely close to our heart because Raashi is as much of a believer for a clean and conscious lifestyle as we are. We truly think that every choice we make on a daily basis has the ability to impact our ecosystem. Along with delivering power-packed performances on screen, Raashii is a power-packed personality off screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”

The Tribe Concepts strongly believes in the power of the ancient science of Ayurveda and pure Indian ingredients. Combining the two, the brand carefully curates hair and skincare products that solve specific problems and offer amazing results. Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable hair and skincare essentials.

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