In their unique style are telling people that great quality does not have to cost extra
Snapdeal, India’s largest value e-commerce company, today launched a new brand campaign “Brand Waali Quality, Bazaar Waali Deal. The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality.
In true Riteish and Genelia Deshmukh style, the campaign uses fun and humour to take a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, they challenge the conventional “brand-oriented” thinking and draw the attention of the audience to the depth of high-quality choices that are available online at great prices.
The couple is seen in everyday situations, with one of them obsessing over “Ye badhiya cheez kaunse brand ka hai?” Strikes a chord, no? We guessed so
“It is easy to think that only brands offer good quality. However, from our experience we know that good quality is available everywhere. Just like any other Indian family, so many of our favorite fashion and home buys are things we bought because we liked the quality and not because of a brand name. We are proud to be associated with Snapdeal, India’s homegrown value e-commerce platform that understands that value is about getting both good quality & great prices. Snapdeal is doing a lot of cool stuff to make it easy to buy a huge range of goods which offers Brand Waali Quality, Bazaar Waali Deal” said Riteish and Genelia Deshmukh
“We are very happy to have Riteish and Genelia join us in our journey at Snapdeal. They personify a young India that is savvy and fun, modern, yet rooted in their tradition. With their charm and easy connect with their fans and popularity pan-India, they use effortless humor to take a dig at those whose lives are shaped by the brands they use. They disrupt the perception that only expensive branded products offer good quality and showcase the high quality, value-priced choices available at Snapdeal, including popular fashion, accessories, homeware products” remarked Snapdeal spokesperson.
Currently taking the Instagram reels a few notches higher with their banter, Riteish and Genelia are among Bollywood’s most-loved couples in India with 16 million-plus combined followers on Instagram.
Last seen in the Marathi action-drama movie ‘Laal Bhaari’ in 2014, the romantic couple have done four movies together and are always a delight to watch on screen. Snapdeal bringing them together once again will be a fun journey most people cannot wait to witness.
The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more.