Shahzad Ahmed
Beauty experts from the two biggest brands in women’s fashion industry team up to curate #GLOWCODE, a special beauty box full of trending products ranging across makeup, skincare and haircare picks at an affordable price.National, 11th December 2019: From the home of leading media conglomerate, Worldwide Media, Femina, India’s leading women’s brand and Grazia India, the most credible brand in fashion and lifestyle are teaming up to curate a special beauty box called #GLOWCODE. Seasoned beauty experts from both the brands have collaborated to distil/lend their expertise for curating a special box of products that are tried, tested and approved. This beauty box will feature 16 latest beauty game-changers to the bona fide cult classics that takes care of skin, hair and make-up at a heavily discounted rate of INR 2500 for products worth INR 7000.#GlowCode is designed to help the modern Indian women with all beauty and self-care essentials at their doorstep. This direct-to-consumer service will help them navigate through millions of beauty products and will add some of the highly recommended products put together by beauty veterans from Femina and Grazia India. Deepak Lamba, CEO of Worldwide Media said, “Femina and Grazia India are two of the most reputed names that have carved out a niche in the fashion, make-up, and lifestyle industry. We, in each of our endeavours, have always been customer-centric and keep them at the core of our strategies. Giving back to them in some form and adding value to the brand, we have decided to curate something which will be feasible and affordable for today’s millennial women.”Tanya Chaitanya, Editor and Chief Community Officer Femina said, “For me and my beauty team at the Femina headquarters, crash-testing beauty essentials regularly is a continuous process; a process in which we discard some products and heart some. The natural next step in this journey had to be an inclusive one—one in which we include our readers. #Glowcode is a curated box of beauty goodies that we feel should be experienced beyond the Femina HQ.”Mehernaaz Dhondy, Editor of Grazia India said, “As beauty experts, we’ve spent countless hours trying and testing every product in the market to be able to put together a great mix of them in this box for you. Our aim is simple – to make your everyday beauty regime luxurious and fuss-free. It’s also about indulging in some well-deserved self-care in today’s hectic life. The #GlowCode is designed to help you discover new products, enjoy exclusive deals, and have a whole lot of fun while you’re at it.”
