Big Bowl, the go-to destination for flavorful Indian and Chinese bowls,
has unveiled an exciting collaboration with renowned South Indian actress Anupama
Parameswaran, known for her remarkable performances in films such as Premam, Kodi, and
Karthikeya 2.
In a playful reel, Anupama savors Big Bowl’s signature offerings, adding her unique charm to every
frame. From humorous regional movie dialogues to delightful reactions, she showcases Big Bowl’s
commitment to affordability, diverse flavors, and cultural inclusivity. Whether it’s her Telugu quip,
“Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!) or her Tamil exclamation, “Taste
chumma adhurdhula!” (The taste is just mind-blowing!), the reel perfectly captures the essence of
Big Bowl’s irresistible flavors—all starting at just ₹149, making it a treat for food lovers across India.
Big Bowl, known for its wide range of customizable Indian and Chinese bowls, caters to modern
consumers seeking flavorful, convenient meal options. It is the cloud kitchen brand of Lenexis
Foodworks — one of India’s leading food service companies. Big Bowl had recently announced that
it crossed INR 100 crore ARR within just four years of its launch and is on the right track to surpass
INR 150 crore ARR in FY26.
Renowned for managing successful Quick Service Restaurant (QSR) brands like Chinese Wok, Big
Bowl, and The Momo Co., Lenexis Foodworks has redefined the dining experience with its
commitment to affordability, quality, and innovation.
Speaking about the collaboration, Aayush Madhusudan Agrawal, Founder and Director Lenexis
Foodworks said, “We are delighted to collaborate with Anupama Parameswaran. Her love for food,
combined with her vibrant personality, perfectly complements Big Bowl’s ethos of bringing people
together through affordable and delicious meals. This partnership marks a significant step forward
for Big Bowl as we continue to expand our footprint and connect with audiences across India.”
With this exciting collaboration, Big Bowl aims to further strengthen its presence in the Indian food
landscape, delighting customers with its bold flavors and accessible pricing.
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