Chrome OTT has put out a weekly survey on Indian originals across OTT platforms, the results of which look brilliant for Indian OTT giant ALTBalaji. The Chrome panel represents 574 million internet users in India that watch shows/web series/movies and is calculated on the basis of minimum 10 mins viewing across 24 hours . The results look amazing for India’s favourite OTT platform, ALTBalaji, which is ranked the highest across subscription-based OTT platforms. The love and appreciation ALTBalaji has been receiving is truly tremendous and testimony to the varied content library, customer connect/acquisition strategies and user friendly experience.
In a country booming with so much competition in the OTT platforms sphere, ALTBalaji has been listed at the prestigious number 6 spot on COTT’s top 12 OTT platforms list for the week (14th-20th March). The top 5 platforms mentioned in the list are either free or advertising-led platforms backed by broadcasters. ALTBalaji, getting placed ahead of other subscription-led OTT platforms like Netflix and Amazon Prime, shows the extent of care taken while developing content for its viewers, unique strategies to reach out to the end-consumers, and its simplistic user-friendly interface.
ALTBalaji’s creative team has been pushing the envelope on unique stories and narratives and has been consistently breaking records and barriers. Each show is created with new treatment or twists and dialogues that resonate with the audience. It is no wonder that ALTBalaji has secured itself a place amongst the top and leading the charts across paid subscribers-led OTT platforms.
Interestingly, ALTBalaji’s recent shows including, The Married Woman, Crashh, and Dev DD 2, stood at the 5th, 6th, and 9th positions on the Top 10 show list. ALTBalaji also has their shows Crashh and Dev DD 2 on the Top 10 Binged list, which takes into account at least bingeing on three episodes of a series in 24 hours less.
The shows that have made it possible, like The Married Woman, Crashh, and Dev DD 2, have been drawing all the right kinds of attention from the very beginning for their unconventional stories and their ability to address societal issues through satire subtly. This way of addressing major social problems resonates with the audience for a long time after the series is done. The talented actors in these shows who the audience has grown to love over the years help deliver these important messages to the audience in an unforgettable manner.
The Married Woman is a show that celebrates love and makes an outstanding attempt at breaking stereotypes and taboos that society’s conditioning has set in stone. The adaptation from Manju Kapur’s book is so beautifully done. With talented actors like Monica Dogra, Ridhi Dogra, Suhaas Ahuja, and Imaad Shah in the cast, there couldn’t have been anything to make the show better.
Crashh is a sibling love saga with a cast bound to bring a huge fan following to the show. This touching story has been drawing attention from everywhere and has been one of the main reasons ALTBalaji has been shooting to the top among OTT platforms. With the star cast including popular faces like Zain Imam, Rohan Mehra, Aditi Sharma, Kunj Anand, and Anushka Sen, the series’s success was inevitable.
Dev DD 2 has been all about breaking stereotypes, something ALTBalaji has been striving to do with every show since the beginning. Dev DD 2, starring veteran actor Sanjay Suri, Asheema Vardaan, Nauheed Cyrusie, Aman Uppal, Rashmi Agdekar, Rumana Molla, etc. have become a favourite among viewers looking for a laugh as well as a great message.