ALTBalaji, India’s largest homegrown OTT brand, has signed yet another collaboration deal with one of the emerging fashion & lifestyle bag store, Zouk. This vegan brand for bags, wallets and accessories stands out by fusing Indian craftsmanship with modern functionality with its products just like ALTBalaji, which has been at the forefront of focusing on original disruptive content for the Bharat audience.
The collaboration entails ALTBalaji gifting their media friends and influencers exclusive premium products from Zouk on account of Friendship Day. The purpose of the association is to express gratitude and love for the media and social media family through Zouk’s best-selling products of all time. The best-selling products include Sling bags, Laptop sleeves or pocket wallets & passport holders, Laptop bags/handbags.
Speaking on the collaboration, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji shares, “ Zouk is a young made in India brand which appealed to us since we too are a homegrown platform focusing on new-age India. ALT has always had a wonderful relationship with the media and we are here, thanks to their unending support and love. This is small token of love from our end expressing our gratitude to our media friends this friendship day”.
“It’s a great opportunity for us as a brand to collaborate with an OTT giant like ALTBalaji. We are sure the media influencers would love our products and it is something which will be useful to them as well. Our aim has always been to bring stylish and functional products with an essence of India and we look forward to catering to more and more audience via such huge brand collaborations” said Disha Singh, Founder, Zouk.
ALTBalaji has always been known for its extensive brand partnerships for show launches as well as campaigns. Growing from strength to strength on the back of innovative business strategies, ALTBalaji has become one of the major players in the Indian OTT industry. With a vast library of 84+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.