New location is part of Skechers plan to increase retail footprint in key markets in India
Skechers, The Comfort Technology Company™ and American performance and lifestyle footwear brand, today took a step towards expanding its retail footprint in India with the opening of a new flagship store in Gurugram. Located at one of India’s most popular shopping destination, DLF CyberHub, the new location was inaugurated by Bollywood celebrity Kriti Sanon.
At2614 square feet, the Skechers CyberHub store houses a full range of signature Skechers collections for women and men including the comfortable and innovative GOwalk, GOrun, and Arch Fit ranges, as well as styles for kids, plus apparel and accessories. Sneaker-lovers can also pick up the latest trendy Spring and Summer styles including the Skechers x JGoldcrown collaboration.
This store is located in a bustling shopping hotspot allowing for greater accessibility to a larger consumer base in the Delhi-NCR region. The launch of the store is aimed at creating an evocative offline engagement, and provide customers with an enjoyable shopping experience under one roof.
Commenting on the store launch, Rahul Vira, CEO, Skechers South Asia said, “We are thrilled to be present in India at a time when the sneaker market is growing tremendously and the Indian consumer’s tastes are evolving in line with global trends. Consumers love our proposition of fashion and fitness without compromise on style. It is our constant endeavour to be accessible across multiple touchpoints thoughout India, and our CyberHub store is a step towards ensuring our latest collections are available to consumers through a meaningful offline experience.”
Bollywood celebrity, Kriti Sanon, who inaugurated the flagship location said, “
Being a sneakerhead myself, it was an absolute pleasure to inaugurate the new Skechers store. I personally love Skechers, because they are super comfortable and to top it off, the amazing variety of colours and designs have only increased my love for shoes.
Prior to the launch, Skechers encouraged consumers at CyberHub to run for a cause. A commitment of 100 pairs of shoes for the Indian Blind Sports Association was made on completion of 1,000 kilometers on four treadmills at CyberHub. Spread across fou days reached over 1,000 kilometres on the four treadmills present. Kriti Sanon ran the final kilometer before helping to celebrate the store opening and shoe donation.Skechers entered the India market in 2012, and now has a total count of 334 Skechers stores across different cities in India and more than 4,300 stores around the world.