Global brand ambassadors for L’Oréal Paris walk the Le Défilé at the Opera De Paris
Mumbai, 24th September 2024: Aishwarya Rai Bachchan and Alia Bhatt walked the Le Défilé with L’Oréal Paris at Paris Fashion Week 2024, representing India on a global map. Marking her debut as the newly appointed global brand ambassador, Alia Bhatt joined Aishwarya Rai Bachchan, an icon of the brand for years. Le Défilé is more than a show, it is a platform to celebrate women’s empowerment, inclusion, and sisterhood – a showcase for femininity and exquisite looks.
This year’s runway theme ‘Walk Your Worth’ promotes self-worth and solidarity among women worldwide. Aishwarya Rai Bachchan and Alia Bhatt graced the runway on September 23rd at the iconic Place de l’Opéra. Both perfectly embodied strength and sisterhood, aligning with L’Oréal Paris’ mission of empowering women to embrace their unique individuality.
Making her highly anticipated debut as the Global Brand Ambassador for L’Oréal Paris, Alia Bhatt flaunted a Gilded Metal Glam Look with L’Oréal al Paris’ makeup products. She used Infallible 32H Freshwear Liquid Foundation in the shade 125 and Infallible Concealer in shade 312. For her eyes, she opted for the Panorama Mascara on her lashes and L’Oréal Paris Infallible Grip 24H Gel Automatic Eyeliner in Brown Denim, further accentuating the look with the La Petite Eyeshadow Palette in Nudist. She completed her look with L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in the shade 601 Worth it – also known as The Alia Shade, a perfect pinky-nude shade that is long-lasting and delivers high impact colour. Celebrity makeup artist, Puneet Saini created Alia’s glam makeup look and International L’Oréal Paris Hair Artist & Expert, Stephane Lancien created a chic wet hair look.
Alia made her runway debut in a custom couture creation by Gaurav Gupta. She donned a metal-cast silver breastplate intricately adorned with intertwining snakes and birds, paired with black flared trousers—a contemporary Indian silhouette.
Aishwarya Rai Bachchan flaunted her Classic French makeup look using L’Oréal Paris makeup products. She achieved a runway-ready complexion using Infallible 32H Matte Cover Foundation in the shade 145 and Infallible Powder Foundation in shade 180. For her eyes, she applied the L’Oréal Paris Infallible Grip 24H matte liquid eyeliner in the shade 01 Matte Black along with the L’Oréal Paris Infallible Grip 24H gel eyeliner in Brown Denim. This was further complemented by Voluminous Panorama Mascara, achieving a striking and dramatic effect. She wore the L’Oréal Paris Color Riche Intense Volume Matte Slim Lipstick in the shade 666- I Win, delivering intense, long-lasting colour with a comfortable finish.
Aishwarya’s hair was styled in a bouncy blowout as she wore a stunning red, bubble- hemmed Mossi gown with a cape displaying the brand slogan – ‘We Are Worth It’.
Myntra Beauty is the official partner for Le Défilé India – shop all L’Oréal Paris products on Myntra & recreate your Runway Ready looks.
About L’Oréal Paris
L’Oréal Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.
Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day.
“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires. The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow. This commitment is expressed through a host of local and international cause initiatives, another such initiative being the Stand Up – Against Street Harassment program.
