The Mall Group today unveiled a milestone partnership with Monchhichi, the beloved Japanese character celebrating its 50th anniversary, marking the first-ever large-scale Monchhichi holiday collaboration in Southeast Asia. Officially authorized by Sekiguchi Co., Ltd., and supported by the Tourism Authority of Thailand (TAT), this initiative represents one of the most extensive Monchhichi commercial campaigns ever launched outside Japan. The Mall Group Launches Southeast Asia’s First Monchhichi Holiday Collaboration, Elevating Bangkok as Asia’s Next Global Festive Landmark Arriving at a time when character-driven cultural marketing is transforming retail and tourism across Asia, this collaboration…
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