Reimagining Ayurveda for skincare with recipes and rituals for millennials Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for personal care, launches a new skincare brand – AYUGA, a brand crafted with the perfect balance of traditional, authentic & honest ayurvedic recipes and face yoga rituals for modern millennial skincare. The brand has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand ideology. India’s rich cultural heritage especially around wellness and spirituality is not…
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