ALTBalaji, one of India’s leading homegrown OTT platforms, that has been ruling the streaming industry with its diverse entertaining and relatable offerings, once again displays its quirky youthful side. Introducing its latest monsoon campaign, #ALTBINGEATHON, the platform takes a fun route to raise awareness around staying safe at home amidst the ongoing pandemic and lift their spirits by binge-watching ALTBalaji’s entertaining content library. Monsoon season has always brought with it multiple plans, and it can be interesting for Gen Z to spend monsoons at home. With 80% of their audience…
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