The 2 NFT drops of the film ‘Jhund’ will happen on Superstar Xchange website on 3rd and 4th March
Savita Raj Hiremath, one of the producers of ‘Jhund’, has conceived and co-founded Superstar Xchange as a platform for NFTs on the Indian and Asian film industries
US-headquartered Superstar Xchange, in collaboration with Tezos India and TZ APAC, is all set to launch Bollywood industry’s first-ever NFT (Non-Fungible Token) ahead of the theatrical release of the highly anticipated upcoming Hindi Film ‘Jhund’ – which stars megastar Amitabh Bachchan in the lead role and is directed by the iconic Nagraj Manjule, whose previous film ‘Sairat’ was a critical and box-office success. This planned launch of Bollywood movie Jhund’s NFTs by Superstar Xchange is a model consistent with the DC FanDome global event, where DC gave away free NFTs of its Superhero comic book covers to those that signed up for their annual DC FanDome event, thus creating hype and garnering revenues for their film Wonder Woman 1984’s coffers.
Superstar Xchange is an up-and-coming NFT marketplace co-founded by Andrew Sternlight and Savita Raj Hiremath, a renowned film producer who has worked predominantly in the Indian Film Industry and launched one of India’s most successful films ‘Khosla ka Ghosla’. It is a platform that dedicates itself to publishing NFTs on the Indian film industry, and plans to expand into other parts of the Asian film markets in the near future. The Superstar Xchange platform has been built on top of the Tezos blockchain.
Superstar Xchange is on a mission to help movie fans and enthusiasts own a piece of their favourite movies; it is the first and largest NFT platform for film collectibles and film memorabilia in India. For their upcoming project for the Bollywood movie ‘Jhund’, they will be dropping 2 NFTs representing two unique posters from this movie on 3rd and 4th March 2022 respectively; the worldwide NFT drops will happen on Superstar Xchange’s official website on both the days at 5 PM IST. Each of the buyers of these 2 NFTs will own a piece of the movie via unique and exclusive movie posters, and these NFTs can then be traded in the secondary market and/or also be “flexed” on social media platforms.
The music and trailer of the film ‘Jhund’ are out and have garnered a great response. ‘Jhund’, produced under the banners of T-Series, Tandav Films Entertainment Pvt. Ltd and Aatpat Films, and distributed by Zee Studios, is slated to release worldwide on 4th March 2022 in theatres. Inspired by a true story, the upcoming biographical Bollywood film ‘Jhund’ revolves around the life of a sports teacher Vijay Barse — played by Amitabh Bachchan on-screen — who took his slum soccer team to represent India in the Homeless World Cup held in Paris in 2015. To launch the NFTs of the movie ‘Jhund’, Superstar Xchange partnered with Tezos India and TZ APAC, and has recently won a grant from Tezos Foundation – who is another key backer of the company.
Savita Raj Hiremath, Founder of Superstar Xchange, and award-winning veteran Indian film producer, says, “We are super excited and honoured to launch premium NFTs on Superstar Xchange for a big-ticket movie like Jhund starring the legendary Amitabh Bachchan. Given that film NFTs range from old to new films, both innovation and creativity are critical for this domain; and furthermore the concept and uniqueness of a digital asset make NFTs stand out as an art form. Being a part of the Indian Film Industry, the advertising business, and interacting with creative and innovative people from these industries for over 25 years, I believe I will be able to do justice to the emerging NFT space by adding value with the unique and artistic pieces on our platform. Also, this is a great investment opportunity for the collectors and buyers who appreciate art in all forms, as well as for the fans to have a collective of their favourite films. The USP and challenge for Superstar Xchange platform is to maintain the balance between both business and art, and we are certain that we will be able to succeed in doing that while reaching new heights and making us stand apart from the rest in the NFT space.”
Notably, Superstar Xchange — a platform designed to publish film memorabilia from the Indian Film Industry — has already acquired the rights to many Indian films and plans to have their respective assets as NFTs on their platform. Whereas in the long run, they aspire to dominate the film NFT marketplace globally as well.
Andrew Sternlight, Co-Founder, Superstar Xchange adds, “Through Superstar Xchange, we are crafting new opportunities for fans to connect with, even to participate in, the inspiring stories that stir our imaginations and shape our lives. From an investment perspective, we expect our new creative digital asset class to offer its collectors strong, diversified returns.”
Om Malviya, President, Tezos India says, “We are delighted and proud to join hands as a supporting partner with Superstar Xchange for the ‘Jhund’ NFT project. We truly believe that green NFTs with low carbon footprint are the future, and Tezos is the leader in this space. Being the leading force in terms of promoting the Tezos ecosystem in India, we at Tezos India foresee a huge potential for Tezos-based NFTs in the Indian film industry in the years to come.