Sony PIX, the premium English movie channel has continued to amaze the audiences with its unparalleled movie line-up and engaging initiatives. The channel has maintained its leadership in the category in the first quarter of the current fiscal. The channel’s viewership share has grown from 27% in FY 22 to 31% in FY 23 thus far. Moreover, it has the distinction of being the only channel in the category to have shown viewership growth over the last fiscal. (Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD)
With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been Shazam, Venom, Spider-Man: Homecoming, Jumanji: Welcome To The Jungle, Kong Skull Island, and Wonder Woman. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 PM – 12:00 AM.
To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights – the perfect Bingo for movie buffs, PIX Premiere League – an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest – telecasting critically acclaimed award-winning Hollywood titles. To amp up the offerings, the channel is launching two new properties – Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.
