Key Findings: Rural India’s Protection Quotient rises to 16, up from 12 in IPQ 5.0 – but urban-rural gap stands at 32 points Life insurance ownership remains significantly lower, despite awareness gains Rural women lag rural men in all protection indices – Protection Quotient at 14 vs. 17 West leads rural protection index; East lowest with just 2% ownership in Savings Plan 43% believe life insurance benefits only the family, not the individual Digital usage surges – financial transactions double; 88% use mobile for social media Axis Max Life Insurance…
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