Moviegoers at PVR Juhu were in for a jaw-dropping surprise this weekend-just as the credits rolled, they saw themselves on the big screen, not as extras in the movie, but as the face of Fastrack’s brand-new Mission Impossible sunglasses. The experiential in-cinema moment In a bold fusion of fashion, film, and tech-driven spectacle, Titan Company Limited, PVR Cinemas, and Xperia Group pulled off an immersive in-theatre experience. Before the movie began, select audiences were invited to try on sunglasses from the edgy new range at a custom-built booth in the…
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