Gen Z and Creators are fueling Flipkart’s beauty revolution K-beauty products continue to surge in popularity, with sheet masks, snail mucin serums, and hydrating essences seeing over 90% year-on-year growth 5 beauty products are sold every second on Flipkart Flipkart’s premium beauty and personal care selection is growing at 70% year-on-year, reflecting a strong shift in consumer behaviour Flipkart, India’s homegrown e-commerce marketplace, unveiled its inaugural Glam Up Annual Beauty Trends Report at the flagship Glam Up Fest 2025, offering exclusive insights into the fast-evolving beauty preferences of Indian consumers.…
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