Zupee Creates a New Category in India with Its Bold Shift to 100% Free-to-Play Social Games

Zupee, one of India’s iconic names in mobile gaming, is redefining online entertainment with a bold move to a completely free-to-play model. This transformation follows a regulatory change, positioning Zupee as a pioneer in the world of zero entry fee digital entertainment. The company, already a renown household name among gaming enthusiasts with more than 500 million app downloads, has reimagined its core experience, offering exciting and strategic free online games, which are now accessible to every Indian without any financial barrier.   The Zupee Experience: Skill, Speed, and Strategy…

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The Mall Group Launches Southeast Asia's First Monchhichi Holiday Collaboration, Elevating Bangkok as Asia's Next Global Festive Landmark

The Mall Group today unveiled a milestone partnership with Monchhichi, the beloved Japanese character celebrating its 50th anniversary, marking the first-ever large-scale Monchhichi holiday collaboration in Southeast Asia. Officially authorized by Sekiguchi Co., Ltd., and supported by the Tourism Authority of Thailand (TAT), this initiative represents one of the most extensive Monchhichi commercial campaigns ever launched outside Japan.   The Mall Group Launches Southeast Asia’s First Monchhichi Holiday Collaboration, Elevating Bangkok as Asia’s Next Global Festive Landmark   Arriving at a time when character-driven cultural marketing is transforming retail and tourism across Asia, this collaboration…

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