A vibrant bus, a surprise flash mob and a baraat turn Bandstand into a spectacle ahead of the show’s December 15 premiere
Ahead of the much-anticipated launch of &TV’s new light-hearted family comedy Gharwali Pedwali , brought the essence of the show alive with a spectacular, first-of-its-kind baraat that swept through the streets of Mumbai. In a larger-than-life promotional spectacle, the cast recreated the show’s quirky premise in the real world, leaving the city stunned with colour, music, dance and infectious energy.
Jeetu Pandey (Paras Arora) made a grand, celebratory entry with his two brides Savi (Seerat Kapoor) and Latika (Priyamvada Kant) aboard a vibrantly decorated bus that toured key landmarks across the city. The route covered Andheri, Juhu, Bandra and Worli, passing iconic celebrity residences including Amitabh Bachchan’s Jalsa, Shah Rukh Khan’s Mannat, Salman Khan’s Galaxy Apartments and Isha Ambani’s Gulita, along with the buzzing Linking Road, the picturesque Bandra-Worli Sea Link and Haji Ali, instantly drawing attention wherever the baraat passed.
Adding to the grandeur, the baraat was attended by the show’s extended on-screen family, including Jeetu’s parents Geeta Pandey (Geeta Bisht) and Reeta Pandey (Richa Sony), Ramesh Pandey (Harsh Vashishth), Suresh Pandey (Brij Bhushan Shukla), the beloved Dadaji (Babloo Mukherjee), Ritika Bua (Prreity Sahay Dubey), Panauti Mama (Amitabh Ghanekar), Savitri (Priyamvada Singh), Tillumal (Sudeep Sarangi), Lattu (Vinayak Singh) and Pappi (Lota Tiwari). Their presence brought the show’s family warmth to life, making the spectacle even more authentic and engaging.
The excitement reached its peak at Bandstand, where a surprise flash mob unfolded as dancers burst into a high-energy performance, transforming the promenade into a carnival-like celebration. What began as a regular evening for Mumbaikars quickly turned into a moment of sheer surprise and delight. Crowds gathered, phones went up, cheers echoed, and the streets buzzed with curiosity as the colorful baraat danced its way through the city. The striking visual of one groom with two brides, one rooted and the other born from a supernatural twist perfectly mirrored the show’s central conflict and instantly sparked conversations, smiles and laughter among onlookers.
Talking about this innovative unique on-ground activation, Kaveri Das-Chief Channel Officer &TV, Business Head – Hindi Z5, said, “At &TV, we constantly look for meaningful and engaging ways to bring our stories closer to viewers. Gharwali Pedwali is a joyful, family-first comedy with a delightfully unexpected twist, and we wanted its launch to reflect that same energy and surprise. Taking the show to the streets of Mumbai through this larger-than-life baraat allowed us to connect directly with audiences and spark instant curiosity and conversations. The overwhelming response reaffirmed our belief that viewers are eager for fresh, relatable entertainment that blends humour, heart and imagination.”
This innovative on-ground activation not only captured the soul of Gharwali Pedwali but also reflected &TV’s commitment to offering refreshing and relatable family entertainment. By taking the show beyond television screens and into the heart of Mumbai, the channel created a memorable, high-impact moment that resonated strongly with families and passers-by alike.
Sharing his experience, Paras Arora aka Jeetu said, “Taking Gharwali Pedwali to the streets was absolutely surreal. When we reached Bandstand and the flash mob began, the energy was unbelievable. The fact that we were dancing between Shah Rukh Khan’s and Salman Khan’s houses made it even more special. Honestly, after this, the benchmark for my real-life baraat has gone much higher (laughs). Watching people stop, smile, dance along and react to Jeetu arriving with two brides and his entire family felt like the show had already found its audience. This baraat truly reflects the madness, humour and heart of Jeetu’s journey.”
Adding to this, Seerat Kapoor aka Savi shared, “The moment our colourful bus rolled in and the dancers took over, the reactions around us were priceless. People were genuinely surprised, curious and excited, and that made the entire experience unforgettable. For the first time, such a unique baraat passed over the Bandra-Worli Sea Link, making us feel nothing less than blessed. Savi believes in handling chaos with confidence, and this stunt felt like a real-life extension of her world. The warmth and enthusiasm we received on the streets has made me even more excited for audiences to watch the show.”
Echoing similar sentiments, Priyamvada Kant aka Latika said, “This baraat was pure magic loud, joyful and full of life, just like Latika. Seeing people’s stunned expressions when they realised we were dancing on an open bus decorated like a bride was priceless. Honestly, at one point, I even got emotional. Dancing outside Shah Rukh Khan’s house felt like a dream,’ aisa laga meri Mannat poori ho gayi’. Supernatural stories are meant to surprise, and this stunt did exactly that. The overwhelming response even before the premiere tells us that audiences are ready to embrace this fun, unique story with open arms.”
