Shahzad Ahmed
for those modern women who prefer wearing comfortable ethnic clothes without compromising on authenticity. The binding threads is about modern Indian dressing with a hint of ethnic identity. As our first collection, Chhaap was about deriving inspiration from its fabric, chanderi.
We adopted a communication that speaks for the fabric itself. The main idea behind the name satisfies two purposes- the chanderi fabric has a form of printography and when you wear it you leave a mind print, an impression on people with your dress sense. The brand is not restricted to the attires which can be only worn on certain occasions but it is something that women can wear on a daily basis as well. Our brand is for those modern women who prefer to wear comfortable ethnic clothes without compromising authenticity. The brand strives to create a position for itself in the world of Indian fashion and to be recognized as a brand who provides trendy yet comfortable indo-western clothing.
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