Aditya Birla Fashion and Retail Ltd. (ABFRL), has announced a strategic collaboration with the Network of Indian Cultural Enterprises (NICEorg) to empower India’s cultural entrepreneurs and revive rare crafts through a national accelerator program. This initiative is designed to identify and mentor promising cultural enterprises across the fashion and home decor sectors. Focused on rare and diminishing crafts, the program will provide selected entrepreneurs with deep-dive mentorship from ABFRL’s experts in marketing, design, supply chain, finance, and entrepreneurship, while also facilitating exposure to potential brand partnerships within ABFRL’s portfolio. “At…
Read More
