New Delhi:Ardent Alcobev, an emerging player in India’s premium alcoholic beverage segment, has launched its new Bottled-in-Origin (BIO) spirits portfolio at an exclusive event held at Travancore Palace in Delhi. The unveiling was hosted by former England cricket captain and marquee investor Kevin Pietersen, alongside the company’s co-founders.
The newly introduced range includes Dram Bell Blended Scotch Whisky, Gin Soak Premium Dry Gin, and Glacir Vodka—each distilled and bottled in their respective countries of origin, reflecting authentic global craftsmanship tailored for India’s evolving premium spirits market.
Bottled in Scotland, Dram Bell is available in two variants—Premium and Reserve.
Dram Bell Premium (₹1,400) offers a smooth and approachable profile with notes of honey, chocolate, and cooked apple, followed by caramel, toasted pecan, and hints of fudge.
Dram Bell Reserve (₹1,800), aged for five years, is positioned as India’s first 5-year-old blended Scotch whisky. Matured in selected American oak casks, it presents rich aromas of spiced fruits and nutty sweetness, complemented by stewed fruit, gentle cake spices, and a chocolate-forward finish.
Priced at ₹1,940 (700 ml), Gin Soak is crafted using nine botanicals, led by the rare Sagan Dali from Russia’s Altai Highlands. Produced through a unique twice-soaked botanical distillation and vacuum-distilled at 38°C, it preserves delicate aromas while delivering a bold yet smooth profile at 47% ABV. Free from added sugars and artificial flavours, it features notes of wild herbs and dry berries with a crisp, dry finish.
Available at ₹1,640 (700 ml), Glacir Vodka is distilled and bottled in Russia using pristine water from Siberia’s Lake Baikal. Triple-distilled and charcoal-filtered, it offers exceptional smoothness, clarity, subtle wheat-grain sweetness, and a velvety mouthfeel, appealing to modern vodka connoisseurs.
Speaking at the launch, Kevin Pietersen expressed his enthusiasm, stating, “Being a part of Ardent’s journey has been incredibly rewarding. Delhi appreciates fine spirits and understands quality, making it the perfect city to introduce these products. It’s about enjoying great spirits responsibly and valuing craftsmanship over excess.”
The evening also featured an interactive tasting and mixology session led by Iain Forteath, Chief Master Blender at Ardent Alcobev, allowing guests to explore the nuances of the new portfolio.
Co-Founder Debashish Shyam emphasized that the partnership with Pietersen strengthens the brand’s global outlook and consumer connect. “Our focus is on delivering internationally benchmarked spirits that resonate with evolving Indian tastes, particularly among IMFL consumers exploring premium options,” he said.
The new spirits collection is now available at retail outlets across Delhi and Haryana.
