This world book day ALTBalaji gives you a wide range of book-based shows to binge-watch

On this world book day, we acknowledge all of ALTBalaji’s masterpieces adapted from various bestselling books. Readers loved these while on paper, and they have loved them even more once they were converted into a series. Being able to put faces to their favourite characters is something ardent readers have loved and are encouraging ALTBalaji to continue turning their favourite books into shows that can be binge-watched. Here are 5 shows on the ALTBalaji platform based on bestselling books for you to start the weekend binge-watch! Bose: Dead/Alive ALTBalaji did…

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ALTBalaji’s same-sex love story, The Married Woman, broke records with 80+ Million users

ALTBalaji’s The Married Woman reached over a whopping 80+ million users via the buzz generated around the show through various social media and traditional media campaigns. Here is a look at everything that was done right. The video-on-demand platform, which brings out original content for Indians worldwide, most recently made headlines for its adaptation of novelist Manju Kapur’s book, ‘A Married Woman’. Every possible channel was squeezed out skillfully to ensure that the show’s beauty touched all the relevant target audiences. From social media influencers to television, reach was garnered…

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